Gold. Silver. Two Bronze. Six shortlists. That was Tribal Worldwide, Toronto’s performance at this year’s preeminent festival of creativity: Cannes Lions.
“Cannes Lions are incredibly rare,” says Andrew McCartney, Managing Director of Tribal Worldwide, Toronto. “For us to take home four in a single year, including Gold, is an outstanding achievement.”
Our radical transparency campaign for McDonald’s Canada, “Our Food. Your Questions.” was the big winner, taking home Lions in the following categories:
Gold – Cyber – Websites & Microsites
Silver – Promo and activation – Best use of Social Media Marketing
Bronze – Cyber – Digitally led integrated campaign
Bronze – Cyber – Online video single
“Awards play a role in attracting and retaining talent, while providing a benchmark for how our creative product measures up against the best of the best in the world,” says McCartney.
“The wins also validate a powerful working relationship we have with our clients at McDonald’s Canada,” he says. “This is absolutely a shared win.”
In total, nine delegates from Tribal Worldwide, Toronto attended the festival in the south of France, including copywriters, art directors and members of senior management.