Uniting a community with shoes. #WeWearSeeleys. adidas.
May 08, 2015

The challenge presented was to give teen boys a reason to go to Foot Locker to buy Adidas Seeley shoes. With so many different types of teens who could be the right fit for this shoe, Tribal Worldwide worked on uniting their audience.

 

Seeley wearers don’t all have the same style or interests, but their attitudes and way of living unite them. The gritty, street-style creative shows the types of people our audience can connect with – rebellious, creative, and athletic.

 

The campaign features original artwork from Carson “Chairman” Ting, which was used to create banners, social posts, in-store displays, window displays and website assets.

 

 

 

1 mkBEDjEx6y63_WRkrj7uMfS-CAaQjpNDEIfJY3nlijQ,JjvvscjLwww1D_PFGVMoEZnL-G16Hu5Q4V5ZPkb5XVY MG6K0_Xj6Nz7o6Tsm6kmTFbWmlgIIIpXdikt7TGDrx0,5KQbvBJlmSB6nKspuke4iBBC4zuWMJ9Pn3sVOo0MO_8 e_eV189qbJKY8dF9EOgNHEwZWkcQR0ktTDDPJSrafV8,Xujs5_dxNamH9DJigXC92_rxE8TE15uj_q03uVR9Qio

 

 

3

 

 

2