The challenge presented was to give teen boys a reason to go to Foot Locker to buy Adidas Seeley shoes. With so many different types of teens who could be the right fit for this shoe, Tribal Worldwide worked on uniting their audience.
Seeley wearers don’t all have the same style or interests, but their attitudes and way of living unite them. The gritty, street-style creative shows the types of people our audience can connect with – rebellious, creative, and athletic.
The campaign features original artwork from Carson “Chairman” Ting, which was used to create banners, social posts, in-store displays, window displays and website assets.