Tribal Worldwide & DDB Canada Take Gold For The Team
November 06, 2015

Last night at strategy’s 2015 Agency of the Year gala in Toronto, DDB Canada and Tribal Worldwide’s symbiotic approach propelled them to the top to win Digital Agency of the Year (DAOY). The gold award was garnered at the annual competition, where a panel of Canada’s top industry executives evaluated digitally led campaigns, scoring them on strategic thinking, creative execution and results.


“When you work well together, good things happen,” says Lance Saunders, national president & COO, DDB Canada. “The winning work is not only a testament to the agency’s collaborative approach when solving our client’s business problems, but also to the strong partnerships we have fostered with our clients.”


For this year’s competition, DDB Canada & Tribal Worldwide submitted case studies for McDonald’s “Fry Defender,” the world’s first french fry security system that uses motion detector technology and a person’s smartphone camera to alert the user the moment a fry theft occurs; Canadian Tire’s “Shovel it Forward” initiative, where the retailer lent a helping hand by tapping into the simple gesture of clearing snow from a neighbour’s driveway, fuelling acts of kindness across Canada; and Volkswagen Canada’s “Where’s Sportswagen,” a mobile-optimized microsite which transformed a vehicle sell-sheet into an interactive and informative experience via a cross-country scavenger hunt.


To learn more about the competition and to read more on the winning cases, visit:


Together DDB Canada & Tribal Worldwide were also shortlisted in strategy’s 2015 Agency of the Year contest and DDB Public Relations came in fourth in the PR Agency of the Year competition.