Alum returns to lead the Toronto creative team
Toronto, August 25, 2016 – Today, Andrew McCartney, national president of Tribal Worldwide Canada is pleased to announce that Marketa Krivy has been appointed as executive creative director to the Toronto office. Effective, September 6, 2016, Krivy will steer Tribal’s award-winning creative department, helping brands uncover modern ways to meaningfully connect with their consumers in this hyper connected age.
“Among talented creative directors, Marketa has set herself apart through her strong leadership presence, a desire to explore exciting new ideas and via a modern view on how agencies can evolve and shift their ways of working with clients today,” says McCartney. “We are excited to have her lead our team, and work with our clients and partners to innovate and collaborate on a whole new level.”
Over the course of Krivy’s 20-year career, which included a four-year stint at DDB Canada Toronto, she has worked with an impressive list of clients including: Volkswagen, Coke, IKEA, Unilever, Labatt, McDonald’s, Molson, Bell, Panasonic, Canadian Tire, Kraft, Target and Ford. Most recently, she served as creative director at john st., where during her tenure, the agency’s assignments on Shoppers Drug Mart, and Loblaws grew to encompass brand and digitally-led initiatives. The agency’s PC’s Fake Shop campaign for example generated strong results for the brand and its gluten-free offering.
“I’ve long admired Tribal’s caliber of work and talent,” says Krivy. “The agency has a widespread reputation for cracking big ideas, and is the first Canadian agency to develop a brand platform so powerful that it was adopted around the world. With their focus on modern branding and deep digital expertise, Tribal is in a unique position to help their clients navigate the constant change in consumer behavior and their liquid expectations of brands.”
Krivy’s work has been recognized at the industry’s top award shows, including Cannes, One Show, Bessies, Clios, ADCC, Marketing, Extras, CASSIES, Communication Arts and Applied Arts.
About Tribal Worldwide
Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY and Canadian offices, in Toronto and Vancouver. Tribal Worldwide’s Canadian operation was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013 and 2015, was ranked #2 agency in Canada by the Gunn Report in 2014 and was named Top Creative Agency in their 2014 Creative Report Card.
– 30 –
For more information or interviews, please contact: