Tribal Worldwide Canada Advances Growth Strategy Via Two New National Appointments
December 15, 2015


Andrew McCartney to Assume Position of President, Tribal Worldwide Canada, and Marty Yaskowich to Serve as Chief Innovation and Growth Officer


Toronto and Vancouver, December 15, 2015 Today, Lance Saunders, national president and chief operating officer of DDB Canada announced the aggressive expansion of Tribal Worldwide Canada’s national operations via two new executive appointments. SVP managing director of Tribal Toronto, Andrew McCartney has been promoted to president, while Marty Yaskowich, veteran managing director of Tribal Vancouver has been appointed as chief innovation and growth officer, both with Tribal Worldwide Canada.


“Both Andrew and Marty have been instrumental in growing Tribal from a digital innovation agency, to one of Canada’s most progressive agencies whose ideas build modern brands to connect with today’s consumers,” says Saunders. “These appointments will enable Tribal to increase investment in user experience, social content, and analytics to benefit our clients.”


Over the years, McCartney has built an enviable profile for Tribal on the “Building Modern Brands” platform, attracting many of Canada’s top talent; his efforts have led the Tribal Canada team to three prestigious Digital Agency of the Year designations by strategy Magazine in 2012, 2013 and most recently, in 2015. He has grown the Tribal client roster ten-fold attracting such prominent brands as: McDonald’s, Canadian Tire, adidas, General Mills, Google, and Mars Petcare. McCartney’s team has also contributed to exceptional recognition for Tribal clients: McDonald’s, Canadian Tire and General Mills were recognized as Canadian Marketers of the Year in 2012, 2013 and 2014 respectively. In fact, McDonald’s game-changing Canadian campaign “Our Food. Your Questions” a quadruple Cannes Lions winner, has now become a global model for the QSR.


Yaskowich, has also garnered some of the industry’s highest accolades, cultivating award-winning work for such clients as: Destination Canada (formerly, the Canadian Tourism Commission), Nordstrom, BC Hydro, Mastermind Toys and Capital One. He played a critical role in Tribal receiving three Digital Agency of the Year awards within the past four years, with pioneering campaigns across digital, mobile and social media platforms. Today, he continues to inspire his team, focusing on strategy, innovation and new business development.


“I am most passionate about creating a culture of innovation across all of our practice areas and I’m looking forward to strengthening our stand-out senior leadership team in each of our four offices,” says McCartney. “This new agency structure enables an increased investment in deep specialty expertise and scale across Canada for the benefit of all of our clients.”


McCartney and Yaskowich, in their new roles will be responsible for fuelling Tribal Worldwide Canada’s innovation mandate, expanding practices in content marketing & analytics and evolving established practices in user experience, social media and technology.


“To challenge industry’s norms, we must shift our approach in all facets of our business,” adds Yaskowich. “This requires processes that enable greater agility, speed and collaboration across all disciplines.”


McCartney and Yaskowich will assume their new roles immediately.


About Tribal Worldwide

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY.  In 2013, Tribal Worldwide was awarded Webby Agency of the Year and the network’s Canadian offices, in Toronto and Vancouver, was ranked #18 in the 2013 Gunn Report’s Most Awarded Digital Agencies in the World listing as well as the #1 Agency in Canada designation. Tribal Worldwide’s Canadian operation was named Top Creative Agency in their 2014 Creative Report Card, and it was also honoured with strategy magazine’s Digital Agency of the Year award in 2012, 2013, and most recently in 2015.


About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada.  The agency was named Top Creative Agency in strategy magazine’s 2015 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2014.  Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.


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For more information or interviews, please contact:

Paige Calvert

Director of Corporate Communications

DDB Canada