Tribal Worldwide Appoints New Technology Director In Canada
January 30, 2014

Adrien Montpellier returns to Canada to lead national technology team


Tribal Worldwide announced today that Adrien Montpellier has joined the Canadian network as technology director and is responsible for technology leadership across Tribal Worldwide and DDB Canada.


Based in Toronto, Montpellier will work closely with the integrated agency across Canada to help our clients modernize their brands through innovative technology and speed to market. His approach will challenge the agency to experiment with new technologies and prototype big ideas that are compelling, user-friendly and timely, to ensure our clients’ brands are moving at the speed of culture.


The Interactive Scarlet Letter accolade falls on the heels of DDB Canada’s digital group, Tribal Worldwide being named strategy’s 2013 Digital Agency of the Year.  This win further bolsters the agency’s strength in powerful digital storytelling, and strategic, idea-driven approach to building modern brands.


“Adrien is as excited about ad tech as he is about apps and ads. He offers a rare balance of deep technology expertise and passion for ideas that modern brands are seeking from their agencies today,” says Andrew McCartney, SVP managing director, Tribal Worldwide – Toronto. “His strong reputation in leading advanced technology teams, agency background and fit with our culture, made him the candidate of choice to enhance our team across Canada.”


Montpellier returns home to Canada from Seattle after gaining valuable work experience at, creating large-scale solutions across multiple technology teams and services. Prior to that, he served as technology director at both Lollipop and Twist Image, providing technical direction on various digital marketing initiatives for clients in the financial, retail, food and agriculture, tourisms and pharmaceutical industries.


“I like rolling up my sleeves, digging into the finer details and being hands-on from the beginning to the end of a project,” says Montpellier. “I liken myself as a technical problem solver for the agency, where my natural curiosity and determination to solve any challenge helps bring great ideas to life.”


About Tribal Worldwide


Named strategy’s 2012 and 2013 Digital Agency of the Year, Tribal Worldwide – Canada is a digitally led integrated agency with offices in Toronto and in Vancouver. The agency draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Tribal Worldwide – Canada is a member agency of the Tribal Worldwide network, which has 60 offices spanning 42 countries around the globe.


For more information or interviews, please contact:

Paige Calvert