fwaFame
Tribal DDB Worldwide inducted into FWA Hall of Fame
January 26, 2012

This article was originally published by DDB Canada.

We’re proud to announce that we have been inducted as the fourteenth FWA Hall of Fame member today by the Favourite Website Awards (FWA) (www.thefwa.com), an industry-recognized Internet awards program and inspirational portal which honors cutting-edge digital creativity. Hall of Fame recognition further showcases the success of our work for clients including Hasbro, Intel, Philips and Volkswagen.

The FWA Hall of Fame is a dedicated showcase to highlight those recognized at the Favourite Website Awards and agencies that have shown outstanding achievement in interactive design, development, and creativity, and paved the way for the future of innovation.

Websites developed by Tribal DDB Toronto and Tribal DDB Vancouver contributed to Tribal DDB Worldwide achieving Hall of Fame status. The special recognition further showcases the success of the agency’s work for clients including BC
“We’re honored to be inducted into the FWA’s Hall of Fame,” said Paul Gunning, CEO of Tribal DDB Worldwide. “We’re grateful that we have clients who allow us to really disrupt their creative. And we want to thank our employees, who have worked tirelessly and never settled for mediocre ideas.”

Since being founded in 2000, Tribal DDB Worldwide has been awarded 37 FWA Awards. The agency has won Site of the Day 29 times, Site of the Month twice and Mobile of the Day five times. Tribal DDB additionally won FWA Site of the Year in 2006 for its Bodygroom campaign promoting Philips Norelco’s new, all-in-one electric shaver system to shave and trim men’s body hair.

“In 2006, when Tribal DDB Worldwide launched one of the most original online projects of all time with Philips Bodygroom, which went on to win Site Of The Year, I knew that this exciting company was one to sit up and keep a keen eye on,” said Rob Ford, FWA Founder. “With over 60 offices spanning 42 countries, this is a true global digital agency and we have witnessed the power of its creativity with amazing FWA winning projects from all corners of the world. Without a doubt, Tribal DDB Worldwide is one of the absolute leaders in this industry.”

Tribal DDB Worldwide was most recently honored by the FWA with a Mobile Site of the Day win on December 6, 2011, for the “Philips Wake-App.” The mobile app was part of the “Make Me A Morning Person” Wake-up Challenge on Facebook. This social experiment tested whether people could improve how they felt in the morning by swapping their alarm clocks for Philips Wake-up Lights (result: they could). Anyone can use the app to record their morning mood, alertness and ease in getting up. To make the experience more fun, cute animations of toasters, roosters and other morning icons were incorporated into the data to ensure every user a good morning.