Tribal DDB named Digital Agency of the Year
November 22, 2012

Capping off a year of big growth and big projects, Tribal DDB Canada has won Strategy Magazine’s prestigious Digital Agency of the Year Award – Gold.


“This is among the biggest honours you can get as an agency in Canada,” says Andrew McCartney, Managing Director of Tribal DDB Canada. “It’s based on the strength of our entire body of work this year – and is awarded by the toughest of critics: our industry peers.”


Tribal DDB won for breakthrough work on Canadian Tire – Spirit Tree – the Canadian Tourism Commission – Keep exploring – and the globally recognized McDonald’s transparency platform – Our Food. Your Questions.


“These are all digitally led campaigns that went well beyond digital,” says McCartney. “We’ve created brand experiences that have a real influence over consumers in the real world.”


“Any success we have comes down to three things: passion, perseverance and pushing ourselves and our clients as far as we can go.”


In addition to Tribal DDB’s win, DDB Canada was awarded Agency of the Year – Gold, making this an unprecedented grand slam for the agency.


For more information, please contact Andrew McCartney at 416.972.7740 or