The GIF That Keeps On Giving
November 30, 2015


McDonald’s holiday-themed GIF celebrates family togetherness – the essential service that Ronald McDonald House Charities Canada provides.


McDonald’s Canada is giving people a way to celebrate the spirit of the season via a holiday-themed GIF, which ties back to larger ideas of sharing and family togetherness that are embodied by Ronald McDonald House Charities Canada (RMHCC).


Throughout the year, RMHCC provide a place for families to stay together while their sick child is being treated at a nearby hospital. This need is just as critical during the holidays. To support them, Tribal Worldwide – Toronto helped McDonald’s Canada create the GIF That Keeps On Giving, a sweet and simple, infinity-looping GIF that’s also extremely shareable. Every time it’s shared, McDonald’s Canada will donate $1 to the RMHCC this holiday season to help provide the greatest gift of all – togetherness.


“Ronald McDonald House Charities Canada provides an essential service, which everyone at Tribal is passionate about and was excited to help support,” says Joshua Stein, executive creative director, Tribal Worldwide – Toronto. “Sharing the GIF That Keeps On Giving, is a simple way to help those who need their families the most during the holidays.”


The GIF That Keeps On Giving launched on November 30, 2015 and is being shared on McDonald’s Canada’s social channels and via key influencers, followed by paid media on Facebook and Twitter later this month.