Google Ad Campaign Aimed At Attracting Advertisers to YouTube
April 06, 2015


Google Inc. has enlisted Tribal Worldwide & PHD Canada to help launch an advertising campaign aimed at attracting more advertisers to its online video service, YouTube.


The ad campaign features YouTube creators such as fashion-themed video blogger Bethany Mota and Canada’s ASAP Science – a duo who answer life’s burning questions via a fun, scientific lens.


The ads, which will appear online and on billboards and transit ads in Toronto, are part of a larger effort to increase YouTube’s audience and the star power of its highest profile video creators.


Read more here.