Canadian Tire goes “From start to Christmas”
November 21, 2012

Canadian Tire makes Christmas easier – not just on the big day, but every step of the way through the season. That’s the idea behind the new Christmas campaign from Tribal DDB Toronto and Canadian Tire.


It’s called, “From start to Christmas– a digitally led campaign with 25 fun and functional “tips” at its heart. Tips range from how to pick the perfect Christmas tree to a tool that helps you visualize your outdoor decor. Each tip is a piece of branded content – from interactive web experiences and infographics, to videos and images spread across Facebook, Pinterest, Songza, and CanadianTire.ca.


We’ve still got a long way to go before we get to Christmas, but the first four tips alone earned an unprecedented 33,375 Likes and 4,793 Shares.


To join the journey, check out CanadianTire.ca.