“Digital” shop gets “traditional” library
January 08, 2013

Books! Those paper boxes of ink and ideas are back and bigger than ever at Tribal DDB Toronto.


Launched in late 2012, the new library is stocked with books from Bernbach to Batman – all free for the borrowing for Tribal staff.


“We all spend tons of time looking at screens,” says Kara Wark, an Art Director at Tribal and one of the brains behind the library project. “We wanted to surround ourselves with other sources of inspiration and insight.”


Here’s some of what’s on the shelf:


The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
– Carmine Gallo


The Architecture of Happiness
– Alain De Botton


The Power of Habit: Why We Do What We Do and How to Change It
– Charles Duhigg


Drive: The Surprising Truth About What Motivates Us
- Daniel H. Pink


Quiet: The Power of Introverts in a World That Can’t Stop Talking
- Susan Cain


Oh, the Thinks You Can Think!
- Dr. Seuss


Batman: The Dark Knight Returns
- Frank Miller


On Writing: 10th Anniversary Edition: A Memoir of the Craft
- Stephen King


Steve Jobs
- Walter Isaacson


The Elements of Style
- William Strunk Jr.


Joseph Anton: A Memoir
- Salman Rushdie


Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond
- Jane Maas


Where Good Ideas Come From: The Natural History of Innovation
- Steven Johnson


All Star Superman
- Grant Morrison


Happy reading!