Books! Those paper boxes of ink and ideas are back and bigger than ever at Tribal DDB Toronto.
Launched in late 2012, the new library is stocked with books from Bernbach to Batman – all free for the borrowing for Tribal staff.
“We all spend tons of time looking at screens,” says Kara Wark, an Art Director at Tribal and one of the brains behind the library project. “We wanted to surround ourselves with other sources of inspiration and insight.”
Here’s some of what’s on the shelf:
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
– Carmine Gallo
The Architecture of Happiness
– Alain De Botton
The Power of Habit: Why We Do What We Do and How to Change It
– Charles Duhigg
Drive: The Surprising Truth About What Motivates Us
- Daniel H. Pink
Quiet: The Power of Introverts in a World That Can’t Stop Talking
- Susan Cain
Oh, the Thinks You Can Think!
- Dr. Seuss
Batman: The Dark Knight Returns
- Frank Miller
On Writing: 10th Anniversary Edition: A Memoir of the Craft
- Stephen King
- Walter Isaacson
The Elements of Style
- William Strunk Jr.
Joseph Anton: A Memoir
- Salman Rushdie
Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond
- Jane Maas
Where Good Ideas Come From: The Natural History of Innovation
- Steven Johnson
All Star Superman
- Grant Morrison