feature_TribalLibrary
“Digital” shop gets “traditional” library
January 08, 2013

Books! Those paper boxes of ink and ideas are back and bigger than ever at Tribal DDB Toronto.

 

Launched in late 2012, the new library is stocked with books from Bernbach to Batman – all free for the borrowing for Tribal staff.

 

“We all spend tons of time looking at screens,” says Kara Wark, an Art Director at Tribal and one of the brains behind the library project. “We wanted to surround ourselves with other sources of inspiration and insight.”

 

Here’s some of what’s on the shelf:

 

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
– Carmine Gallo

 

The Architecture of Happiness
– Alain De Botton

 

The Power of Habit: Why We Do What We Do and How to Change It
– Charles Duhigg

 

Drive: The Surprising Truth About What Motivates Us
- Daniel H. Pink

 

Quiet: The Power of Introverts in a World That Can’t Stop Talking
- Susan Cain

 

Oh, the Thinks You Can Think!
- Dr. Seuss

 

Batman: The Dark Knight Returns
- Frank Miller

 

On Writing: 10th Anniversary Edition: A Memoir of the Craft
- Stephen King

 

Steve Jobs
- Walter Isaacson

 

The Elements of Style
- William Strunk Jr.

 

Joseph Anton: A Memoir
- Salman Rushdie

 

Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond
- Jane Maas

 

Where Good Ideas Come From: The Natural History of Innovation
- Steven Johnson

 

All Star Superman
- Grant Morrison

 

Happy reading!