Tribal’s Blood Signal project has picked up another honour: an Atomic Award Silver for “Tech Breakthrough.” The multi-media campaign for Canadian Blood Services is a built on the insight that, “one in two people will either need blood themselves or know someone who will – yet only 4% of the population donates.” The online experience features a dynamic illustrated video. The video pulls data from consumers’ Facebook profiles to create context around the need for blood in Canada. This is the second honour for Blood Signal. It also picked up an FWA Site of the Day award in August. Congrats team! Well deserved. Visit the site – and book an appointment to donate blood – here: BloodSignal.ca.